Today marks the beginning of a new and important campaign for the animals.
No Factory-Farmed Small Fish Friday
The goal of the campaign is to encourage people not to eat factory-farmed small fish on Friday and, instead, to consume other animal products, in order to raise public awareness about the plight of factory-farmed small fish.
Although it is true that all animals suffer and the suffering of each animal is her or his suffering and is something that s/he does not want to experience, and although we cannot, without begging moral questions, rank the suffering of one animal over that of another, we decided to focus just on fish and not any other animals and to propose not eating factory-farmed fish rather than proposing veganism.
Our reason was simple: the public is simply not intelligent enough or emotionally prepared to confront the fact that all sentient beings are…well…sentient. That is, all sentient beings, by virtue of being sentient, do not want to experience pain, suffering, distress, and other negative states. So although in this sense all sentient beings are morally indistinguishable, we decided to draw an admittedly indefensible distinction between fish and other nonhuman animals because we need to bring the public into this gradually. The truth might shock them and overwhelm their cognitive capacities so we decided that it was better to pretend that eating fish is morally distinguishable from eating other animal products, or wearing or using animal products.
This cutting-edge campaign, focused on small, factory-farmed fish, is really a “gateway” campaign, part of an overall strategy aimed at eventually proposing veganism as a moral baseline. Based on present circumstances, we will do that in about four centuries from now, but we will have to go very easy even then. We are presently planning to announce “No Factory-Farmed Small Fish Thursdays” sometime in 2020. A revolution starts with the first step!