“When It’s Raised Right, It Tastes Right.” And This is Not Right.

Yesterday, I visited Whole Foods and my purchases were placed in this bag:


Think about the message: When an animal, a commodity, an “it”–is “raised right,” “it tastes right.”

And just about every large animal organization in the United States expressed their “appreciation and support” to Whole Foods for its “happy” exploitation program:


This is shameful. And the blame does not lie with Whole Foods. Whole Foods is just a corporation that is trying to make money for its shareholders. The problem is that animal organizations think of Whole Foods as a partner in the promotion of “happy” exploitation.


If you are not vegan, please go vegan. Veganism is about nonviolence. First and foremost, it’s about nonviolence to other sentient beings. But it’s also about nonviolence to the earth and nonviolence to yourself.

The World is Vegan!

Gary L. Francione
Professor, Rutgers University

©2013 Gary L. Francione