The Problem: “Animal Advocates” Who Promote Animal Exploitation

[Note: Click to enlarge images.]

Mercy for Animals, an animal welfare organization, claims that “The Problem” is “Animals suffering miserably on factory farms.”

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The problem is identifying the problem as “factory farms” and not animal use or exploitation–wherever it occurs and however supposedly “humane” or “compassionate” or “merciful” it is.

Misidentifying the problem has absurd and speciesist consequences, such as declaring the McDonald’s “cage-free” egg announcement as a “victory” and identifying this:


and this


as “Progress!” and as representing “meaningful changes.”

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McDonald’s sells the suffering and death of animals.

Groups like the Humane Society of the United States and Mercy for Animals act as partners with McDonald’s in selling that suffering and death.

McDonald’s gets “animal advocates” to promote them and their products.

In return, McDonald’s gives these “animal advocates” meaningless “victories” to use in fundraising.

HSUS declares the McDonald’s “cage-free” egg announcement as a “watershed moment.”

MFA “applaud[s] McDonald’s for its commitment to phasing out cruel cages in its North American egg supply chain” and calls McDonald’s “praiseworthy.”

That statement is breathtaking.

Here’s a screenshot of the MFA statement in case you simply cannot believe that “animal advocates” would “applaud” animal exploitation.

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Notice that, in addition to “applaud[ing]” the McDonald’s “cage-free” egg announcement, MFA tells its supporters to ask McDonald’s to continue it’s “praiseworthy progress by adopting meaningful standards for chickens killed for Chicken McNuggets.”

And that’s the problem.

Supporting these groups is supporting animal exploitation just as much as consuming a McDonald’s animal product is.

If animals matter morally, then we are obligated morally to embrace and promote veganism as a moral imperative and we are equally obligated to oppose the speciesist idea that imposing suffering and death on animals can ever be “praiseworthy.”


If you are not vegan, please go vegan. Veganism is about nonviolence. First and foremost, it’s about nonviolence to other sentient beings. But it’s also about nonviolence to the earth and nonviolence to yourself.

If animals matter morally, veganism is not an option — it is a necessity. Anything that claims to be an animal rights movement must make clear that veganism is a moral imperative.

The World is Vegan! If you want it.

Learn more about veganism at

Gary L. Francione
Board of Governors Distinguished Professor, Rutgers University

©2015 Gary L. Francione