A Media Release (October 25, 2007) from Animal Rights International (ARI) President Peter Singer announced that ARI has placed billboard-style ads on New York buses for a month. These ads apparently show how battery eggs are produced. In the Release, Singer explains how terrible battery cages are. Singer states: “‘Battery cages are being phased out in Europe—why are we lagging behind?'” Singer claims that “there is a bright spot in this dark picture”:
Cage-free eggs, while presently only about five percent of sales, are the fastest growing segment of the market. As more people become aware of the enormous suffering inflicted on caged layers, they often choose to spend a few extra pennies for a more humanely produced egg. ARI hopes that by reminding New Yorkers that breakfast comes at a price for hens, many will spend a little more to get them out of the cages.
The ARI/Singer Release is problematic in at least three respects.