My Happy Exploitation Label is Better Than Your Happy Exploitation Label

In this article, HSUS happy exploitation czar Paul Shapiro complains that the American Humane Association American Humane Certified Label, which will be on Butterball turkeys this Thanksgiving, is inadequate:

Paul Shapiro, vice president for farm-animal protection for the watchdog group Humane Society of the United States, gave an even harsher assessment: “It’s an industry-friendly standard that doesn’t really differ from what the industry is already doing”

Apparently, the American Humane Certified label is not as good as the 5-Step Animal Welfare Rating Standards used by Whole Foods. HSUS CEO/President Wayne Pacelle sits on the Board of Directors of the Global Animal Partnership, which developed the 5-steps of happiness. And the American Humane happy label is not as good as the Certified Humane Raised and Handled Label that HSUS supports/endorses. And it’s also not as good as the Humane Choice Label of Humane Society International, an arm of HSUS.

But it gets even more confusing. The American Humane Certified Label standards which HSUS finds inadequate, was developed by a Scientific Committee that includes Temple Grandin, who was given an award by People for the Ethical Treatment of Animals for being a “Visionary”:


You know, it’s so darn difficult to keep all of these happy labels straight. I’ve written about these labels many times before (see 1; 2; 3; 4 for a few).

And no less a luminary than Peter Singer, “father of the animal rights movement,” on behalf of himself and every large “animal protection” organization, including HSUS, PETA, Compassion Over Killing, Mercy for Animals, Vegan Outreach, etc., expressed “appreciation and support” for the “pioneering” happy exploitation program of Whole Foods.


Why, with all these happy labels endorsed by all these “animal advocates,” it’s apparently the case that the only animals who aren’t being exploited in a happy way are those who have the American Humane Certified Humane label.

So American Humane had better get on the (butter)ball as the animals whose corpses bear their happy label are not as happy as the animals whose corpses bear the labels of these other “animal advocates” even though American Humane has Temple Grandin, a PETA “Visionary,” developing their happy standards.

You can’t make this stuff up.


If you are not vegan, please go vegan. Veganism is about nonviolence. First and foremost, it’s about nonviolence to other sentient beings. But it’s also about nonviolence to the earth and nonviolence to yourself.

The World is Vegan! If you want it.

Gary L. Francione
Board of Governors Distinguished Professor, Rutgers University

©2014 Gary L. Francione