We are having a Thunderclap for abolitionist veganism this Saturday, December 31, at noon. This Thunderclap will create a virtual “flash mob” of people all promoting veganism at the same time, and directing those interested to our site, How Do I Go, where they can get all the information they need to go and stay vegan. They can even get mentoring. And it’s all free and they will never be asked for a donation.

Here’s the way it works: go to the Thunderclap page and support the cause with your Facebook, Twitter, or Tumblr accounts. You can support us with all three! Just click the red buttons:


On Saturday, at noon (EST), one post will appear in your timeline or feed. It will look like this:


Here’s a short video I did on this:


If you are not vegan, please go vegan. Veganism is about nonviolence. First and foremost, it’s about nonviolence to other sentient beings. But it’s also about nonviolence to the earth and nonviolence to yourself.

If animals matter morally, veganism is not an option — it is a necessity. Anything that claims to be an animal rights movement must make clear that veganism is a moral imperative.

Embracing veganism as a moral imperative and advocating for veganism as a moral imperative are, along with caring for nonhuman refugees, the most important acts of activism that you can undertake.

The World is Vegan! If you want it.

Learn more about veganism at

Gary L. Francione
Board of Governors Professor, Rutgers University

©2016 Gary L. Francione