Dear Colleagues:

Sometimes one does not know where to begin.

This is one such time.

The Humane Society of the United States (HSUS) has apparently filed a class action suit against Perdue Farms:

The Humane Society of the United States announced the filing of a class action lawsuit against the nation’s third-largest poultry producer, Perdue Farms, over the company’s alleged false advertising of factory farmed chicken products as “humane.”

The suit—filed by an HSUS member on behalf of consumers duped by Perdue Farms—alleges that Perdue is illegally marketing its “Harvestland” and “Perdue” chicken products with “Humanely Raised” labels in violation of the New Jersey Consumer Fraud Act. The complaint seeks a jury trial and compensatory damages for the class members, as well as injunctive relief against further use of the “Humanely Raised” claim by Perdue.

“Companies like Perdue are exploiting the dramatic growth of consumer demand for improved animal welfare for their own profit,” said Jonathan Lovvorn, vice president and chief counsel of Animal Protection Litigation for The HSUS. “Rather than implementing humane reforms, Perdue has simply slapped ‘humanely raised’ stickers on its factory farmed products, hoping consumers won’t know the difference.”

The standards upon which Perdue has based its “Humanely Raised” claim are the so-called “Animal Welfare Guidelines” of the National Chicken Council—the trade group for the chicken industry. The suit alleges that those guidelines allow for treatment that no reasonable consumer would consider “humane.”

Temple Grandin, Ph.D., among the world’s foremost farm animal handling and slaughter experts, put it bluntly in an industry trade journal: “The National Chicken Council Animal Welfare audit has a scoring system that is so lax that it allows plants or farms with really bad practices to pass.” In her book Animals in Translation, Grandin explained, “Today’s poultry chicken has been bred to grow so rapidly that its legs can collapse under the weight of its ballooning body. It’s awful.”

I have no doubt that the Perdue chickens are not “humanely” treated. I have no doubt at all. Read the rest of this entry »

Dear Colleagues:

The Peace Advocacy Network was founded in 2010 as a grassroots group completely run by volunteers that works for the the absence of violence in the lives of animals—human and non-human alike.

One of the PAN projects is Vegan Pledge. From the PAN website:

The Vegan Pledge started in the UK. Board members of Peace Advocacy Network brought the Pledge to Philly last year [2009], and with great success. Thirty non-vegan people pledged to go vegan for 30 days with the Pledge program’s support. This support included weekly meetings consisting of cooking classes, environmental and health speakers, a personal mentor (experienced vegans), social events for support, and an incredible care package to make 30 days of being vegan that much easier. This year, the Pledge is expanding to more cities, and we need you.

PAN President, Leila Fusfeld says: “Although the Vegan Pledge itself only lasts for one month, the program is designed to give participants the tools and knowledge to help them stay vegan for life.”

PAN is an example of a group that makes the connection between human rights and animal rights issues and the importance of nonviolence. The PAN Vegan Pledge Project is an exciting example of creative, nonviolent vegan advocacy. In this Commentary, Leila Fusfeld will join me to explain more about the Vegan Pledge Campaign and how you can bring this exciting campaign to your community.

For more information about the Vegan Pledge, click here. If you are already a vegan and are interested in being a mentor, speaker, or food preparation demonstrator, click here If you want to support this effort by sponsoring a pledge, contact Peace Advocacy Network

If you are not vegan, go vegan. It’s easy; it’s better for your health and for the planet. But, most important, it’s the morally right thing to do.

The World is Vegan! If you want it.

Gary L. Francione
©2010 Gary L. Francione

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Dear Colleagues:

A reader sent me the following, written by medieval Arab poet Abu ‘L’Ala Ahmad ibn ‘Abdallah al-Ma’arri, known as Al-Ma’arri. He was born in 973 and died in 1057. He was blind. The translation was obtained from here.

I No Longer Steal from Nature

You are diseased in understanding and religion.
Come to me, that you may hear something of sound truth.
Do not unjustly eat fish the water has given up,
And do not desire as food the flesh of slaughtered animals,
Or the white milk of mothers who intended its pure draught
for their young, not noble ladies.
And do not grieve the unsuspecting birds by taking eggs;
for injustice is the worst of crimes.
And spare the honey which the bees get industriously
from the flowers of fragrant plants;
For they did not store it that it might belong to others,
Nor did they gather it for bounty and gifts.
I washed my hands of all this; and wish that I
Perceived my way before my hair went gray!

Al-Ma’arri

I thank the person who sent it and I share it with you as I regard it as most inspiring.

If you are not vegan, go vegan. It’s easy; it’s better for your health and for the planet. But, most important, it’s the morally right thing to do.

The World is Vegan! If you want it.

Gary L. Francione
©2010 Gary L. Francione

Dear Colleagues:

Peter Singer recently posted the following Tweet in response to the receipt by a UCLA vivisector of razor blades allegedly infected with contaminated blood:

Ugh…how will this help the animals? All it does is give the animal movement the worst possible image. http://tinyurl.com/27xmlkr

I agree with Singer that violence like this provides a negative image of the animal movement and I think the problem is more complicated than just public image. Putting aside any general moral problem with violence, the UCLA antic simply makes no sense. Sure, the UCLA vivisector is unjustifiably exploiting animals. But so is anyone who uses animals, including those who consume animal products. There is really no principled way to distinguish those who engage in vivisection and those who consume any meat, dairy, or other animal products, including “happy” ones. Are those who promote violence willing to regard their grandparents, who cooked a turkey for Thanksgiving, as a proper target of violence? Are they willing to treat their family members or friends who eat ice cream or drink milk or consume any animal products, as “animal-abusing scum” who are the legitimate targets of violence? No, of course not.

The only way the problem of animal exploitation will be solved is through shifting the paradigm away from property and toward personhood, and that is not going to happen—we will never find our moral compass here—as long as we consume animal products. It certainly is never going to happen as the result of violence. If social thinking and public demand for animal use remains the same, nothing will ever change. If you close ten slaughterhouses today and demand remains the same, ten more will open tomorrow or ten existing ones will expand production capacity. For more on this topic, see 1, 2, 3, 4, 5 and listen to my Commentary on the subject. I also discuss this topic in my new book, The Animal Rights Debate: Abolition or Regulation?, which was published in November 2010 by Columbia University Press.

So although Singer and I disagree concerning just about every other issue in animal ethics, I am glad that we agree on the important issue of violence in animal advocacy. I hope sincerely that Singer is not the subject of threats and defamatory attacks such as those aimed at me because I have been vocal in my condemnation of violence.

The animal rights movement makes sense only as a movement of peace and nonviolence. Gandhi said:

We must become the change we want to see in the world.

If we want to see a world in which there is no violence against the most vulnerable, we must ourselves become non-violent and present our views in a non-violent way. Non-violence begins with our own veganism and our use of creative, non-violent ways to educate others about veganism.

If you are not vegan, go vegan. It’s easy; it’s better for your health and for the planet. But, most important, it’s the morally right thing to do. Veganism is nonviolence in action.

If you are vegan, then spend as much time as you are able to engaged in creative, non-violent vegan education.

The World is Vegan! If you want it.

Gary L. Francione
©2010 Gary L. Francione

Today, as you give thanks for what you have, please do not celebrate by participating in the suffering and death of another. Please do not take what is not yours to take. Please do not participate in the injustice of animal exploitation.

Give thanks by appreciating the peace in your heart that you celebrate today and extending that peace to all other humans and to nonhumans.

If you are not vegan, go vegan. It’s easy; it’s better for your health and for the planet. But, most important, it’s the morally right thing to do.

The World is Vegan! If you want it.

Gary L. Francione
©2010 Gary L. Francione