It seems that the animal movement is busy tripping over itself scrambling frantically for the best position to kiss the corporate posterior of Whole Foods Market and its CEO, John Mackey.
Sure, Whole Foods sells tons of animal corpses (fresh and frozen) and thousands of animal products. But have no fear, animal advocates. These are “happy” animal products. No less a luminary than Peter Singer, the so-called “father of the animal rights movement,” tells us that “Whole Foods has set up an Animal Compassion Foundation, an independent, nonprofit organization the mission of which is ‘to provide education and research services to assist and inspire ranchers and meat producers around the world to achieve a higher standard of animal welfare excellence while still maintaining economic viability.’” (The Way We Eat: Why Our Food Choices Matter, 181) Now that’s radical, eh? The Animal Compassion Foundation is going to “assist and inspire” those who produce animal corpses to improve things to the extent that they can make an acceptable profit. In other words, we can sell them and make a profit, but you, the “compassionate consumer,” can feel good about it. Expect a revolution.
Whole Foods, according to Our Father, is an “ethical business,” (183) part of what Singer considers to be the “conscientious omnivore” approach to the exploitation of nonhumans. And Whole Foods promises that “[p]roducers who successfully meet these voluntary Standards will be able to label their products with the special ‘Animal Compassionate’ designation.” Yet another “happy” meat label, to compete with the Certified Humane Raised & Handled label and the Freedom Foods label. So many “happy” meat choices!